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Retail & events
designer

Based between Paris and Dubai, I work on retail and events projects for brands such as Guerlain, Dior and for agencies.

Retail

Design of animations, windows, POS, spaces (in airports, markets, shops...), creative guidelines.

Events

Design of dinners, cocktails, masterclasses, internal events, exhibitions.

Néroli Plein Sud - Guerlain

Art direction

Development of a narrative and a space based on a communication campaign or an initial concept.

Featured projects

Industries

Luxury Maisons

- In-house work over few weeks/month

- Monitoring internal processes

- Liaising with involved departments (marketing, PR, purchaising, etc...)

- Project follow-up with supplier

- Installation

Agencies

- Responding to a specific brief

- Refining several proposals

- Sourcing accessories and furniture

- Project coordination with suppliers

- Installation

Private Clients

NDA projects

Quote

“I realize that, without exception, the more I treat a project as a personal project, the better ideas I have.”

- Marian Bantjes

Solutions

Dinner of Rouge G - Guerlain

Solutions

Solutions

Approach

- Moodboard creation:

developing visual boards to capture the project’s essence and convey a personal creative vision.

- Presentation of initial creative concepts:

sharing first ideas and design directions to align expectations and gather feedback.

- Adaptation across multi-supports:

adapting the concepts to different formats and materials to ensure consistency and impact across all touchpoints.

In practice

- Definition of project expectations and priorities :

clarifying the scope, objectives, and key deliverables to ensure all stakeholders share the same vision from the outset.

- Deadline planning and scheduling :

establishing a realistic timeline with clear milestones to keep the project on track and ensure timely delivery.

- Planning of regular follow-up checkpoints :

organising recurring progress reviews to monitor advancement, address potential issues early, and maintain alignment throughout the project.

In practice

- Definition of project expectations and priorities:

clarifying the scope, objectives, and key deliverables to ensure all stakeholders share the same vision from the outset.

- Deadline planning and scheduling:

establishing a realistic timeline with clear milestones to keep the project on track and ensure timely delivery.

- Implementation of regular follow-up checkpoints:

organising recurring progress reviews to monitor advancement, address potential issues early, and maintain alignment throughout the project.

Abeille Royale - Guerlain

Based between Paris and Dubai, I work on event and retail projects for brands such as Guerlain, Dior & agencies with Veuve Clicquot, Rabanne, Hennessy, Adidas...

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