Retail & events
designer
Based between Paris and Dubai, I work on retail and events projects for brands such as Guerlain, Dior and for agencies.
Retail
Design of animations, windows, POS, spaces (in airports, markets, shops...), creative guidelines.
Events
Design of dinners, cocktails, masterclasses, internal events, exhibitions.
Art direction
Development of a narrative and a space based on a communication campaign or an initial concept.
Novelties
Projects
About
Based between Paris and Dubai, I work on event and retail projects for brands such as Guerlain, Dior and for agencies.
Graduating from École Boulle in Paris in 2020 with a Diplôme Supérieur en Art Appliqué specialising in Event Design and Mediation, I decided to continue my studies at École Duperré, joining the Master’s program in Fashion & Creative Industries to explore the ecosystem of luxury Maisons.
After a year as a Design Merchandising apprentice at Maison Guerlain, I chose to go freelance with the goal of collaborating with a variety of brands and agencies.
Industries
Luxury Maisons
- In-house work over few weeks/month
- Monitoring internal processes
- Liaising with involved departments (marketing, PR, purchaising, etc...)
- Project follow-up with supplier
- Installation
Agencies
- Responding to a specific brief
- Refining several proposals
- Sourcing accessories and furniture
- Project coordination with suppliers
- Installation
Private Clients
NDA projects
Approach
- Moodboard creation:
developing visual boards to capture the project’s essence and convey a personal creative vision.
- Presentation of initial creative concepts:
sharing first ideas and design directions to align expectations and gather feedback.
- Adaptation across multi-supports:
adapting the concepts to different formats and materials to ensure consistency and impact across all touchpoints.
In practice
- Definition of project expectations and priorities :
clarifying the scope, objectives, and key deliverables to ensure all stakeholders share the same vision from the outset.
- Deadline planning and scheduling :
establishing a realistic timeline with clear milestones to keep the project on track and ensure timely delivery.
- Planning of regular follow-up checkpoints :
organising recurring progress reviews to monitor advancement, address potential issues early, and maintain alignment throughout the project.
In practice
- Definition of project expectations and priorities:
clarifying the scope, objectives, and key deliverables to ensure all stakeholders share the same vision from the outset.
- Deadline planning and scheduling:
establishing a realistic timeline with clear milestones to keep the project on track and ensure timely delivery.
- Implementation of regular follow-up checkpoints:
organising recurring progress reviews to monitor advancement, address potential issues early, and maintain alignment throughout the project.